Emily Latham: Marketing Planning and Strategy Manager At bMW
Emily Latham
Key Facts
Current role: Marketing Planning and Strategy Manager, Europe
Company: BMW
Country: UK
Years competing: 2009 - 2011
School: St. John Payne Catholic Comprehensive School
skills that make a difference
“I was initially drawn to STEM Racing by the potential opportunity of competing abroad, and the chance to try something new with friends. However, what really made a longlasting impact was the skills I learnt while taking part.
From project and budget management to understanding how to communicate, collaborate, and lead a team, the competition taught me so many things that I still use every day in my career. I really cannot say the same for what I learnt in the mainstream curriculum, and had it not have been for the competition, I would have left school with these vital skills.”
Dynamic at the UK National Finals, 2009
Dynamic’s car
unforgettable experiences
“After our team signed up to compete, we instantly got the STEM Racing bug and from that point on we spent the next two years living and breathing the competition! As team Dynamic, we were crowned UK National Champions in 2010 and 2011, and attended the World Finals in Singapore and Malaysia respectively. While we didn’t make it onto the global podium, we did come in fourth, as well as winning the Best Verbal Presentation award, both years - nothing like consistency!
Even now, over ten years later, I really can say that taking part in STEM Racing was one of the best times of my life, and I will forever be grateful for the experiences I had, the wonderful friends I made, and the career path that the challenge took me on.”
BMW Headquarters in Munich
Career Opportunities
“The main thing that the challenge did for me is to open my eyes to the various roles that existed within the ‘real world’! This really informed the degree that I went on to study, ensured that I placed a focus on work experience to further inform career decisions and lead me to exploring a career in Marketing and the automotive industry. I then went on to complete my placement year in the third year of my degree at BMW UK.
Once graduating, I was offered a role back at BMW UK, and since then have completed a number of different marketing roles within BMW & MINI, from experiential and partnership marketing to CRM and social media. Most recently I accepted a transformational role, responsible for Marketing Planning and Strategy across Europe within the BMW Headquarters, which involved an exciting move to Munich.”
“Grab the opportunity to be part of STEM Racing with both hands. Work hard, the more you put in the more you will get out. Overall, enjoy it – it’s so much fun to be a part of at whichever level you get to.”